Nestlé Confectionery is changing the recipe for its Rowntree’s Fruit Pastilles to make them vegan friendly.
The vegan recipe will be used across the full range of Fruit Pastilles sweets, starting with sharing bags from October.
The brand joins existing vegan recipes from Nestlé, including Jelly Tots, Carnation vegan condensed milk, and Nescafé Gold dairy alternative lattes.
Meg Miller, brand manager for Rowntree’s, said: “We have had many requests from consumers over the years asking if we can make Fruit Pastilles vegetarian or vegan. We want the brand to be enjoyed by as many consumers as possible and so we are delighted to be able to introduce our new vegan friendly recipe across the full range of sweets.
“In developing the new formulation, we were very conscious of our responsibility as custodians of this much-loved brand and its long history. Through this recipe change, we’ve made the sweets slightly softer, which we know has been a market trend for a number of years. However, our priority was to preserve the fabulously fruity chew that has made Fruit Pastilles a classic for almost a century and a half.”