#해외뉴스 #브랜드/마케팅


세븐일레븐과 코카콜라가 싱가포르에 만든 컨셉스토어


세븐일레븐 싱가포르와 코카콜라 싱가포르가 첫 번째 7-Eleven x Coca-Cola 크로스 오버 스토어를 출시했습니다. 싱가포르 Raffles Place의 House of Eden에 있으며, 2층으로 된 크로스 오버 매장은 코카콜라의 상징적인 빨간색으로 디자인되었다고 합니다. 1층에는 코카콜라 전용 매대를, 2층에는 코카콜라 디자인으로 구성한 휴식공간을 마련하였는데요. 고객이 휴식을 취하고 편안한 느낌을 얻을 수 있게 하는 것에 초점을 맞췄습니다.


코카콜라 싱가포르의 커머셜 디렉터 Chris Tan에 의하면, 소비자 라이프 스타일의 본질적인 부분이 되는 편의점을 통해 고객에게 대체불가능한 의미있는 경험을 제공하고, 영감을 주기 위해 프로젝트를 진행하게 되었다고 하네요.

7-Eleven and Coca-Cola serve up sweet treat with concept store


Facebook Twitter LinkedIn WhatsApp WeChat Telegram Email

7-Eleven Singapore and Coca-Cola Singapore have collaborated to launch the first 7-Eleven x Coca-Cola crossover store in Singapore. The Coca-Cola Pit Stop housed in a convenience store not only showcases the beverage brand, but also seeks to give a fun and convenient experience. 7-Eleven will also be launching its fresh and hot chicken selections in Singapore at the crossover store.


Located at the House of Eden at Raffles Place and spanning two levels, the crossover store is designed in Coca-Cola's iconic red. It is focused on helping customers relax and refresh, while being immersed in the environment created by the two  brands. Customers are welcomed by a giant Coca-Cola Splash Tree depicting the beverages offered by Coca-Cola, and will also see a Nostalgic Zone which features the iconic Coca-Cola Cooler and vintage Coca-Cola wooden crates. The retail area offers 7-Eleven's wide range of ready-to-eat meals and snacks.

7 eleven coca cola 37 eleven coca cola 37 eleven coca cola 3

Consumers can head on to the second level via the Coca-Cola-branded staircase, guided by LED-strips illuminating each stair panel and striking visuals on the stair wall. They will be greeted by a customised 7-Eleven X Coca-Cola Pit-Stop wall that pays homage to everything "Uniquely Singapore", from familiar Singaporean colloquial phrases to hawker centre staples, and well-known landmarks.

The mural also features 7-Eleven specialties such as Mr Softee, Slurpees and the 7Cafe. The second level is also filled with attention-grabbing signs and wall panels that illustrate the distinctive elements of the Coca-Cola brand. A photo-opportunity area with cut-outs such as polar bears, Coca-Cola bottles, and unique lighting that enhances the trick-eye effect are perfect backdrops for some wacky snapshots.


Consumers can also visit the Gift Catcher Zone by challenging friends to win prizes from 7-Eleven and Coca-Cola at two claw machines. The prizes will also be regularly updated and include foldable bikes, picnic tables, a 20-inch luggage, beverage tumblers, sandwiches and packed meals, mini polar bear toys, and phone rings. Marketing has reached out to Coca-Cola for additional information.

“As the leader in the local convenience store sector, 7-Eleven is proud to be partnering with Coca-Cola Singapore to bring to life a brand-new crossover concept for our young and trend-conscious target audience. Through this collaboration, we will further strengthen our position as a fun and innovative brand and create talk-of-the-town experiences for our customers,” Steven Lye, MD of 7-Eleven Singapore.


Chris Tan, commercial director, Coca-Cola Singapore Beverages said the convenience store culture has also become an intrinsic part of consumers' fast-paced lifestyles as it is a place where they can purchase essentials and gain access to a wide range of services.

"That’s why we have launched the Coca-Cola Pit Stop with 7- Eleven here in Singapore, leveraging the strength of our brands and technology. Here, they can reenergise within a safe environment that truly embodies the Coca-Cola brand. This is our way of not only giving customers meaningful experiences that cannot be replaced, but also, inspiring them," he added.


Separately, the Coca-Cola Company recently announced that it will be merging its ASEAN and South Pacific business units from 2021, as part of its global restructuring. The merged business unit will be led by Claudia Lorenzo, who is the current president of the ASEAN business unit. Lorenzo will report to president and chief operating officer, Brian Smith.


The new business unit is one of Coca-Cola's nine new geographical business units, which replace its current 17 business units. The other business units are: North America, Latin America, Europe, Africa, Eurasia and Middle East, Japan and South Korea, Greater China, as well as India and Southwest Asia.




Gentled and Wicked



남기웅 #TWC


덕업일치 마케터



김지향 #싸이더스


글쓰는 개씨



이연성 #쿠팡


자연과 동물을 사랑하며 먹고 마시는 일에 부지런한 집사


이혜영

Gentle and Wicked


남기웅

#TWC


덕업일치 마케터


김지향 

#싸이더스


글쓰는 개씨


이연성

#쿠팡


자연과 동물을 사랑하며 먹고 마시는 일에 부지런한 집사


이혜영


Be my B
사업자 등록 번호 797-81-00909          
통신판매업 신고 번호 : 제2018-서울성동-1776호
주소 : 서울특별시 성수동 연무장 7길 11, 8층 더.워터멜론 하우스
copyright ⓒthe.WATERMELON 2020 All rights reserved.