#해외뉴스 #플랫폼/커머스


비건 냉동 식사 택배 서비스 Planty, 18만 유로 투자 유치


 2020. 09. 02 

 by. Charlotte Tucker @EU-Startups.com

비건 냉동 식사 택배 서비스인 영국의 스타트업 Planty가 Veg Capital의 18만 유로 투자를 유치했다고 해요. 

2019년에 출시된 Planty의 서비스는 올해 초 영국의 나머지 지역으로 진출했으며, 꽤 유명한 비건 애호가들의 입맛을 사로 잡았을 뿐 아니라 미디어의 큰 인기를 얻었다고 하는데요.


코로나-19 이래로 포장 식품들의 수요가 급증하였고, 이러한 서비스들 중 상당수 비건 옵션이 포함되어 있긴 하지만 Planty는 전적으로 비건을 기반으로 하고 있어요. 사용자가 식물성 식사의 유형을 선택한 후, 요리사가 요리해 냉동하여 영양분과 맛을 유지하며 배달된 음식은 전자레인지나 오븐에 데워 먹으면 된다고 합니다.


Planty는 채식과 현지 조달 재료를 사용하는 것 이외에도 완전히 재활용이 가능한 포장용기를 사용함으로써 환경적인 측면에서도 노력하고 있다고 하니, 환경에 관심이 높아진 요즘 투자 받을 이유가 충분하네요!

London-based Planty raises €180K to expand its vegan frozen meal home delivery service

By Charlotte Tucker -

Planty founders


UK startup Planty, a vegan frozen meal home delivery service, has secured its first seed investment in round led by Veg Capital of around €180K, as they look to lead the way in frozen meals that are both vegan and nutritional.


Planty launched in 2019 with an initial focus on London as an experiment for their service. Following a huge success, they branched out to the rest of the UK at the start of this year and have attracted the taste buds of some pretty well-known plant-based enthusiasts, as well as being a huge hit with the media. Founded by Andrea Cavallo, Ali Sheehan-Dare and Joseph Lovell, the brand brings a modern-day twist to frozen-meals and will be expanding their range of meals with some exciting partnerships along the way.


A number of home delivery startups have seen surge in demand since the coronavirus pandemic began, whether that be takeaway food, or cook-at-home grocery boxes. Many of these services include plant-based options, however Planty’s focus is entirely on vegan food. Users can choose either 6, 8, or 10 plant-based meals from a carefully designed menu, which are then cooked by chefs and fresh frozen to lock in nutrients and flavours. After picking a delivery date, the meals will be delivered to the address of choice, and can be heated up in the oven or microwave.


In addition to using vegan and locally sourced ingredients, the startup is also working with social and environmental values at the heart of their decision making. All packaging (boxes, insulation, trays, films, and sleeves) is fully recyclable, delivery is carbon neutral, excess food is donated, and the company is working towards obtaining a B Corp certification (officially recognised meeting high standards of social and environmental performance).


This round was led by Veg Capital, who have invested in some of the biggest plant-based brands in the UK market, including Mighty Pea, Native Snacks and One Planet Pizza. Managing Director of Veg Capital, Matthew Glover, shared: “We’re delighted to be investing in Planty as we see huge potential for D2C frozen plant-based ready meals, with the growth of online grocery shopping, and people needing a quick, healthy meal while working from home or returning to the commuting lifestyle. We’ve tried the meals and think they’re extremely tasty. We were impressed by the ambition, enthusiasm and broad skillset of the Founders. They’re a great team!”


“We are beyond excited for the new stages of Planty” explained co-founder and CEO Andrea. “We are delighted to have Veg Capital onboard, who shares strongly our values and vision. With their support, we will be able to aggressively execute our production roadmap, alongside accelerating the growth of our social and environmental mission. We’ve had an exciting start in our venture and look forward to seeing what the future holds with Veg Capital championing us along the way.”




호기심을 잃지 않고, 욕망에 솔직하며, 낭만이 가득한 삶을 꿈꾸는


변혜인 #알파카 부동산 중개법인


은 부딪힘으로 경험하고, 

브랜딩에 푸-욱 빠져 사는


박영서 #트레바리


일상을 기록하는 마케터



이승희 #두낫띵클럽


늘 새로움에 열려있지만 취향이 확고한,
단단해보이지만 어딘가 무른
 


최희재 #이스트소프트


호기심을 잃지 않고, 욕망에 솔직하며, 낭만이 가득한 삶을 꿈꾸는


변혜인 

#알파카 부동산 중개법인


많은 부딪힘으로 경험하고, 

브랜딩에 푸-욱 빠져 사는


박영서

#트레바리


일상을 기록하는 마케터


이승희

#두낫띵클럽


늘 새로움에 열려있지만 취향이 확고한,

단단해보이지만 어딘가 무른


최희재

#이스트소프트


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