#해외뉴스 #브랜드/마케팅


영국 마트 Asda의 지속가능성 스토어 오픈

2020. 10. 13

 by. Lisa Richwine  @ REUTERS

영국의 마트 체인 Asda가 제품 리필이 가능하고, 포장이 없는 농산물 등을 판매하는 지속가능성 컨셉스토어를 열었습니다. Asda는 월마트 산하에 있으며, 영국에서 두번째로 큰 마트 체인 기업인데요. 이 스토어에서는 'Greener at Asda Price'약속을 통해 포장되지 않은 과일과 야채가 매장에서 포장된 상품보다 더 비싸지 않도록 보장하는 제도를 보여줍니다. 쇼핑객이 자신의 용기를 채울 수있는 15 개의 대형 리필 스테이션을 구비해놓았으며, 비스킷 상자나 치약 튜브와 같은 품목을 재활용 할 수 있도록 하였는데요. 또한 '커뮤니티 존'에서는 고객이 원치 않는 제품을 기부할 수 있는 구세군 '드롭 앤 샵' 아울렛을 3개월 동안 시범 운영 할 예정입니다. 이 매장의 성공여부에 따라 매장을 확장시킬 계획이라고 하네요.

Asda officially opens new sustainability concept store in Leeds



Asda has opened its brand new sustainability concept store in Leeds, featuring product refill options, loose and unwrapped produce and a pledge that “customers will not pay more for greener options”.


The opening of the pilot store in Middleton, Leeds, was accompanied by a new plastics reduction strategy that aims to remove 3 billion pieces of plastic from Asda’s own-brand products by 2025.


Asda said the store would “help shoppers reduce, reuse and recycle with ease”, with estimates that the numerous initiatives being trailed in Middleton will save one million pieces of plastic per year.


Asda also used the store opening to launch “Greener at Asda Price”, a national price promise that loose and unwrapped products will not cost more than wrapped equivalents. 


Meanwhile, Asda’s new strategy for plastics and sustainability features a pledge to generate zero carbon emissions by 2040, reduce waste by 50 per cent and have a net regenerative impact on nature no later than 2050.

In 2018, Asda set a weight-based target of 15 per cent reduction in plastic packaging by 2021, with the company removing over 9300 tonnes of plastic from their own brand products since then.


Now it has introduced an additional commitment to remove 3 billion pieces of plastic from own-brand products by 2025.

It has also committed to introduce over 40 refillable products by 2023 and invest in 50 closed loop and circular projects by 2030, working closely with waste management companies, recyclers and product developers.

“Today marks an important milestone in our journey as we tackle plastic pollution and help our customers to reduce, re-use and recycle,” Asda chief executive Roger Burnley said.


“We have always known that we couldn’t go on this journey alone, so it is fantastic to work in tandem with more than twenty of our partners and suppliers, who have answered the call to test innovative sustainable solutions with us.


“This is an issue that matters greatly to our customers – our own insight tells us that more than 80 per cent believe that supermarkets have a responsibility to reduce the amount of single use plastics in stores.


“We want to give them the opportunity to live more sustainably by offering them great product choices and value, underpinned by a promise that they won’t pay more for greener options at Asda.


“During the next few months we will listen to customers and colleagues’ feedback on Middleton so we can understand how we can continue to reduce our environmental impacts, whilst continuing to deliver quality service at a great price.”

오늘의 콘텐츠와 어울리는 사람들을 만나보세요.

Uncanny를 추구하는 여행 예술가


최준식


이야기에 끌리는 쾌락주의자


채자영

#필로스토리


하고 싶은것 많고, 매일매일 나다운 삶을 갈망하는 으른이 


이지은

#낼나


겉과 속이 똑같이 익어가는 신뢰의


이혜원

#스파크플러스




Uncanny를 추구하는 여행 예술가



최준식


이야기에 끌리는 쾌락주의자



채자영 #필로스토리


하고 싶은것 많고, 매일매일 나다운 삶을 갈망하는 으른이 


이지은 #낼나


겉과 속이 똑같이 익어가는 신뢰의



이혜원 #스파크플러스