#해외뉴스 #브랜드/마케팅


영국인의 심기를 건드린 버거킹 재팬의 '페이크 버거'

2020. 10. 13

 by. Lisa Richwine  @ REUTERS

버거킹 재팬은 최근에 'Fake burger'라는 신제품을 출시했는데요. 패티 없이 빵 안에 오로지 감자튀김과 미트 소스만이 들어간 버거입니다. 이 제품은 약 2주간 판매가 되는 제품인데요. 하지만 대중들의 반응은 좋지 않습니다. 미트소스가 들어가기 때문에 비건을 위한 버거로도 사용할 수 없으며, 조합이 잘 맞지 않는다는 반응인데요. 이를 접한 영국인들도 자국을 대표하는 감자튀김 요리를 이와 같은 방식으로 활용한 것에 대해 SNS에서 당혹감과 불편함을 드러냈다고 합니다. 

'Is this part of the trade deal with the UK?': Britons are left baffled after Burger King Japan launches a new chip butty advertised as a 'Fake Burger'


British foodies have been left unimpressed after Burger King Japan launched a 'Fake Burger' which bares a striking resemblance to a chip butty. The carb-loaded treat, which has been introduced onto the fast food giant's menu in Japan for 290 yen (£2.12), has left some Twitter users baffled dubbing it 'disgusting' while others said they couldn't wait to try .



'A chip butty does not come from Burger King. It comes from a dubious looking van parked strategically close to closing pubs. And the bun is bigger. That makes it entirely different!' commented UK astrophysicist Elizabeth Tasker, who lives in Japan and tried the treat. 

It comes after Burger King's New Zealand branch also trialled a chip butty in stores in February, which resulted British Twitter users' amusement over Americans' excitement at the dish.


While the British classic is usually served with ketchup, brown sauce or chip shop curry sauce, Burger King Japan's version of the chip butty, comes in a sesame bun and is topped with a special meat sauce topping which contains a mix of mayonnaise and minced beef.

The so-called 'fake burger' can also be served as part of a set deal for 590 yen (£4.32), which comes with a side of chips, for those who want a double serving of chips.


Taking to Twitter, many were left confused by the new menu item.  

'I'm kinda amazed that no fast food place has done this before,' said one.

'So Burger King in Japan can sell a chip butty but they sell it with a meat sauce so its not even vegetarian,' added another. 

'Burger King have just released the "Fake Burger" here in Japan, with Hokkaido French fries, and meat sauce in a sesame seed bun. AKA the chip butty in Liverpool,' added a third. 


'Manchester invades Japan's culinary culture,' commented another. 

Another user joked their Englishness was offended by the dish, while many accused the chain of claiming to invent the butty.

Some also questioned why a meat sauce was added when it could have been a vegetarian option.  


'I see Japanese Burger King have invented the chip butty,' said one.

'This is just a chip butty,' added another. 

'Is this part of a trade deal with the UK?' joked a third. 



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Uncanny를 추구하는 여행 예술가


최준식


이야기에 끌리는 쾌락주의자


채자영

#필로스토리


하고 싶은것 많고, 매일매일 나다운 삶을 갈망하는 으른이 


이지은

#낼나


겉과 속이 똑같이 익어가는 신뢰의


이혜원

#스파크플러스




Uncanny를 추구하는 여행 예술가



최준식


이야기에 끌리는 쾌락주의자



채자영 #필로스토리


하고 싶은것 많고, 매일매일 나다운 삶을 갈망하는 으른이 


이지은 #낼나


겉과 속이 똑같이 익어가는 신뢰의



이혜원 #스파크플러스